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Best Fitness Franchises Have These 3 Success Indicators

by | Feb 9, 2023 | General | 0 comments

Looking to invest in a fitness franchise? View these top success indicators you should look for when choosing a fitness franchise to make the best decision.

Are Fitness Franchises Profitable?

First, let’s answer the main question. Can you make money by owning fitness franchises? Yes.

The gym, health, and fitness club world is growing as more people are conscious about staying physically and mentally healthy. The market size is estimated at $32 billion in 2022 and, despite economic headwinds, is projected to experience growth in 2023, according to IBISWorld. The COVID-19 pandemic highlighted the importance of living a healthy lifestyle, with people becoming more sedentary and solitary while being stuck at home. In addition, concerns from health experts of increasing rates of obesity and diseases such as heart disease and osteoporosis only became worse during the pandemic. All of these conditions are bettered by regular exercise and are important factors that play a part in increasing the demand and profitability of fitness franchise opportunities.

1. Established and Attractive Branding

Opening a gym is not only a great financial opportunity but you are also helping your friends and neighbors get and stay healthy while at the same time creating a special space within your community through your investment. But starting a gym or studio on your own may be a daunting task, which is why fitness franchises that benefit from an established brand can present a more appealing opportunity.

Building a successful fitness brand by yourself takes A LOT of time, effort, and capital. It takes years of hard work and lots of resources that are costly. Brand development is not just choosing a name. It’s a much more sophisticated process and includes a wide range of aspects that must all work together, such as product design, studio design, logo design, website design, messaging, customer targeting strategy, marketing, and much more.

For example, the fitness franchise Volofit was built and crafted by top fitness and business professionals. The brand is built around community, and our executives believe business ownership and franchising should be handled the same way.

2. Proven and Adaptable Business Model

Fitness franchises have spent years perfecting their business model to provide franchisees the best opportunity for success, in turn making the entire brand successful.

When considering a fitness franchise business model, look beyond today’s hot workouts and trends. The fitness industry is an ever-changing world. Therefore, versatility and adaptability are important to be competitive not just today but years from now. At Volofit, all aspects of our business model and fitness programming were designed to be industry-leading today but also capable of adapting without significant cost if and when fitness trends change.

A franchise is a significant investment. You want a franchisor always looking to improve its services to keep up with current trends, client demand, and franchisee success. In a growing and recession-resistant industry, it’s essential you partner with a franchisor that is forward-thinking with you as you grow your business. Volofit’s business model allows you to focus on operating your gym and maximizing revenue while we continuously work to provide the best product and service for you to offer.

3. Quality Training and Support

A part of that proven business model is the training and support the franchise offers. The more training and support provided, the better indication of your potential success. Many business owners choose the path of franchising because they have little or no experience in owning a business in the industry.

The CEO and founder of Volofit, Britt Canady, did just that. He was tired of working in an office all day, so he took on the fitness world by becoming an area developer for Tough Mudder Bootcamp, out of which Volofit was born.

A quality franchise system should learn from previous experiences about what creates success and then share that knowledge with their franchisees. Franchisees should expect thorough initial franchise training with opportunities for ongoing training too.

On top of training, the franchise system should provide ongoing support in return for your investment. That includes winning marketing strategies. As you’re researching fitness franchises, observe and evaluate brands’ advertising and marketing campaigns and see how they engage with their current and prospective client base and adapt to the changing times.

Support in the fitness franchise world also includes vendor relationships. These will help you save money on your gym’s equipment. Other resources successful franchises provide are staffing assistance, real estate guidance, and business coaching.

When you become a Volofit franchise owner, the training and support from our executive team start on Day One. You’ll immediately dive into learning the ins and outs of running a gym and what exactly your role is as an owner. You and your employees will undergo extensive training on all aspects of operations. We’ll teach you effective marketing techniques that will help you put your best foot forward in front of consumers. Once you’re open, our support and guidance continue to help you grow your business.

Build Success with Volofit

By joining our franchise team now, you’re getting in on the ground floor. We’re multiplying, reaching coast to coast, and that’s because we follow these three success indicators. We have dozens of target markets available that provides franchise owners with a scalable growth opportunity in a protected territory.

Don’t need any more convincing? Just fill out and submit a franchise submission form to get started.

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